Brand Identity
Uni
Start your story
Embarking on a transformative journey with Mitsubishi Uni-ball, we, at Media.Monks, delved into the task of redefining Uni-ball's brand identity and market approach. Our collaboration aimed to reimagine not just Uni-ball but also its sub-brands like Uni Pin, Emott, Eye, Posca, and more, elevating their visual appeal.
Start your story
Extensive research guided our journey, shaping not just the tone of voice but also hundreds of brand assets—from logos to packaging, social media, and advertisements. The overarching concept, 'Start your story', encapsulated the fusion of craftsmanship and creativity.
Logo
The logo transformation, shortening Uni-ball to 'Uni' with a lowercase 'u,' marked a design-forward shift—striking a balance between approachability and modernity while preserving the brand's legacy. Each sub-brand found its tailored 'Story,' linking illustrators with Uni Posca and fashion designers with Uni One, creating bespoke design narratives.
Color & Expression
Expanding the color palette and integrating vibrant textures, the visual identity came alive, with designs that spoke louder than words. Rounded shapes and pen lines etched a visual story, reshaping consumer perception and fostering a profound connection to the brand. Uni-ball, now Uni, is not just a writing instrument; it's a design-centric journey waiting to unfold.
This project was made at .Monks
Role: Brand Designer
